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Last Updated: Jan 28th, 2008 - 17:11:39 |
British holidaymakers prefer to lie on a beach or hit the shops, rather than spend time admiring a country's cultural highlights.
Citing figures from market information provider TNS, Travelmole reports that 37 per cent of Brits would choose a beach holiday, 32 per cent would opt for a city break, and just seven per cent would go on a 'cultural holiday'.
TNS travel and tourism head Tom Costley told Travelmole: "The development of new air routes to and from regional airports ... enables residents themselves to travel abroad more easily for a short break to a city or beach destination."
The results of the survey, which involved holidaymakers from the UK, France, Germany, Italy, Holland and Spain, placed Britain at the bottom of the cultural ladder, with Italian (25 per cent) and Spanish (28 per cent) holidaymakers proving much more interested in cultural breaks.
In contrast, Britons are the most likely out of the six nations to go on a dedicated shopping holiday, with 14 per cent going abroad merely for a retail experience.
The survey also found that nearly a fifth of British holidaymakers had visited Spain in the last 12 months; 14 per cent had visited France and six per cent had gone to Italy.
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